Labeled “lazy.” Undiagnosed ADHD. No budget. No plan. Just one question: Why aren’t we as Native Hawaiians owning our own story? So, Keoni stopped waiting and built ʻŌiwi TV.

No handouts. No blueprint. Just movement.

That’s how Keola Rapozo built one of the most iconic clothing brands in Hawaiʻi—from a kid hustling in Kahalu’u to co-founding FITTED, a streetwear staple woven into the identity of the islands.

How did this Kauai girl turn $4000 into a multi-million-dollar global brand? 5 real-talk lessons from Heather Aiu’s journey of bringing Aloha Collection to life.

Raised on Oʻahu and now living in Kona, Mahina Paishon’s journey as an entrepreneur, community leader, and cultural navigator is anchored by one guiding force: her why. It’s not a job title or a list of accomplishments—it’s her inner compass, pointing her back to purpose whenever the waters get rough.

Imagine starting with nothing but a tent at a farmers' market and a dream. Now, picture that dream turning into one of Hawaii’s most celebrated restaurants, featured on international food shows and earning prestigious accolades.

Kūhaʻo Zane, the lead graphic designer at Sig Zane Designs from Keaukaha, Hawai’i, didn’t just follow in his family’s footsteps, he forged his own path. But to do that, he had to leave home first.

Kāʻu native and award-winning storyteller Kolby Moser is an example of how no outcome is too far out of reach if you take small steps along the way.

Keola Rapozo, a Castle High School graduate from Kahalu‘u and co-founder of the popular brand and clothing line, FITTED, demonstrates how thinking outside the box and embracing different approaches can lead to extraordinary success.